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Customer Service Basics: What is Customer Service?

From Your Own Experience...

What do you imagine when you think about customer service? We experience customer service all the time: at stores, restaurants, over the phone, and in libraries. Is there somewhere you return again and again because the service is great? Or somewhere you'll never go back to because you had a bad experience?

Take a minute to think about:

  • A really wonderful customer service experience you've had.
  • A really bad customer service experience you've had.

Four-Part Strategy

Customer/employee interactions usually have four pieces:

Stage Example
1. Listen What can I help you with? How can I help you?
2. Reflect Here's what I heard you say. Is that correct?
3. Acknowledge I can help you with that.
4. Act Here's how I'll help.

 

You Represent Us All

When you're working in a customer service position, you are representing your larger department and the University of Saint Mary for everyone you interact with. These casual encounters add up!

Think about visiting your favorite restaurant. While you probably enjoy the food, what keeps you returning is more likely to be the atmosphere and customer service. What do the restaurant employees do to make you feel comfortable and taken care of?

  • Greet you warmly when you enter.
  • Pay attention to your questions and offer up alternatives when necessary.
  • Respond promptly to your questions and needs.
  • Makes sure your table area is tidy and comfortable.
  • Thank you when you leave and invite you to come again!

Most of these same elements carry over between restaurants and other customer service environments. It's all about making people feel welcome and comfortable.