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Ashley Creek

Director of Keleher Learning Commons at the University of Saint Mary

The Cookbook is divided into four sections: 

  • Getting Started with Outreach. Topics covered include marketing, planning, logos, slogans, spaces, mobile, visual media, newsletters, swag, displays, and assessment. The ideas and strategies here will work in almost any context.
  • Campus-Focused Outreach. Here we look closely at ways in which you can focus on people at your own institution—specifically, students, faculty, staff, and the broader campus community. 
  • Community-Focused Outreach. This section provides ways in which you can better connect to those folks that may not be formally connected to the institution—specifically, K-12 schools, local professionals, middle-aged and older adults, veterans, and the general community.
  • General Programming Activities and Events. These are interesting opportunities for those that interact with your library, with examples covering library orientation, food, stress relief, therapy dog programs, exercise, multicultural events, human libraries, making, themed events, and end-of-semester activities.

You can use the ideas as written, adjust them to match your own situation, or mix and match a variety of these concepts to come up with something entirely new. The Library Outreach Cookbook provides different approaches, formats, and solutions that lead to successful outreach.

Creek, A. (2020). A Library Newsletter with a Twist. In R. L. Sittler & T. J. Rogerson (Eds.), The Library Outreach Cookbook (pp. 32-33). ACRL.

Creek, A. (2020). Virtual Library Safari Assessment. In R. L. Sittler & T. J. Rogerson (Eds.), The Library Outreach Cookbook (pp. 50-51). ACRL.

Creek, Ashley, Lindsay Schettler, and Danielle Theiss Dion (2018). “Case Study: Using Technology to Explore the Past and Serve the Wider Community.” In C. Ippoliti (Ed.), The Savvy Academic Librarian’s Guide to Technological Innovation: Moving Beyond the Wow Factor (pp. 105-111). Lanham, MD: Rowman & Littlefield.