Here are a few steps to help you figure out where to start.
First, determine if you are dealing with a copyrighted work.
If the work is copyrighted, determine if the work is licensed by the University.
If the work is not in the public domain or licensed for use, determine if there is a legal exemption to copyright law for your use. Examples include:
If the copyrighted work is not licensed or covered by an exemption, run a Fair Use analysis.
If your work does not fall under any of the above, you need to seek permission to use it, which may require paying royalties.